Portfolio
Social Media Content
Anker Haus — Charlotte's First Pocket Neighborhood
Anker Haus is Charlotte’s first pocket neighborhood, comprised of modern, minimalist townhomes for rent. Situated about a mile from the heart of Plaza Midwood, AH was built and is managed by MyNiche Apartments. After writing all website content, we needed to create a killer social media presence using the same laid back, fun voice.
Social Media Content
Anker Haus — Charlotte's First Pocket Neighborhood
Anker Haus is Charlotte’s first pocket neighborhood, comprised of modern, minimalist townhomes for rent. Situated about a mile from the heart of Plaza Midwood, AH was built and is managed by MyNiche Apartments. After writing all website content, we needed to create a killer social media presence using the same laid back, fun voice.
MyNiche had a professional photographer do a dreamy photo shoot, and I've since been writing all content to pair up with the photos and create one of Instagram's best apartment accounts. (Yes, that's a bold statement but hey — I'm a bold gal.)
Here's a taste of my content:
Felt cute. Will definitely not delete later.
Now leasing!
The subtle stomps of neighbors above you, and lively (loud) voices in the hallway at midnight when you'd JUST fallen asleep? Hmmm, no thanks.
Ditch the dorm life. Come home to Anker Haus.
Some might paint the front door red for a pop to their neutral-colored home.
We took the opposite approach.
“I’m always thinking one step ahead. Like a carpenter who builds...stairs.” -Andy Bernard from The Office.
Are you thinking one step ahead? Good. It’s time for a change. Anker Haus is waiting for you. 
Isn’t it time you move into a home as cute as you? (Stop blushing. You know you’re cute.)
We’ve still got specials on our cute 2BR townhomes. Schedule a tour at anker-haus.com, or give us a shout.
Talk soon, cutie. 
Another Tuesday WFH = another Tuesday making lunch in the kitchen of our dreams.
(By “making” we mean “heating up.” And by “lunch” we mean “leftover Chinese food.”)
Our 3 bedroom townhomes are the trifecta:⠀
1. They're modern: High ceilings, state-of-the-art kitchens, and tons of natural light⠀
2. They're for lease: Live like a grownup, keep the freedom of renting.⠀
3. They come with FREE RENT until January 2021.
Plus, they have 3 bedrooms. So like, literal trifecta.⠀
Fresh photos with the bomb lighting. 
(Seriously, though. That lighting.)
Now leasing! 
Remember when Ross had to move in with Joey & Chandler and it was the worst? Because they only had a two bedroom apartment, and Ross always did that obnoxious 'quiet down' thing?
Don’t make their mistake. Grab two pals, lease one of our modern 3 bedroom townhomes, and get FREE RENT until January 2021.
(Just don't ask Ross to help you move.) #PIVOT 
MOVE-IN SPECIAL 
Ready to *finally* have a guest room, or an actual dedicated home office? How about BOTH
Our 3 bedroom townhomes give you the ability to create the life you want, by offering the space you need, all with the flexibility of renting.
Get TWO MONTHS FREE when you lease one of our 3 bedroom floor plans, and get ready for the upgraded lifestyle you've been waiting for.
What would be the summer equivalent of ‘Winter Wonderland?’
‘Summer Sanctuary?’
We’re still workshopping. Feel free to drop your ideas below, alliteration allies.
That bathroom you saw on @hgtv and can’t stop thinking about? We made it for you.
State-of-the-art condos with no mortgage - or home projects - required.
Now leasing in Plaza Midwood!
Life IS demanding, without understanding. But this is a sign we’re happy to see. 😍
The dreamiest entrance for “Honey, I’m home!” you ever did see.
Even if you’re single — maybe your dog’s name is Honey? Or your plant? Or you’re just really excited for a sweet snack. 
2020: Don’t let the door hit ya on the way out. (Actually, we really don’t care if it does.) 
2021: We’ll leave the light on for ya. 
⠀
Project Credits
—– Client
MyNiche Apartments
—– Client Contact
Senior Brand Manager
—– My role / deliverables
Social Media Content
Ready for your own curiosity, strategy, and obsession?
Whether you need a brand voice, manifesto, full website copy, social content, or maybe a tagline for one of those banners planes fly over busy beaches, I’ll help you tell your story in a way that connects you with your audience, and keeps you top of mind and close to heart.
