Portfolio
Website Copy
Preston Ridge Apartments in Hickory, NC
Preston Ridge is a luxury apartment community in Hickory, NC. The apartments, managed by MyNiche Apartments, are positioned right above retail space, and are seriously some of the most luxe apartments Hickory has to offer. I worked with MNA’s Senior Brand Manager on copy concept and direction, and crafted all content for the property’s website.
Website Copy
Preston Ridge Apartments in Hickory, NC
Preston Ridge is a luxury apartment community in Hickory, NC. The apartments, managed by MyNiche Apartments, are positioned right above retail space, and are seriously some of the most luxe apartments Hickory has to offer. I worked with MNA’s Senior Brand Manager on copy concept and direction, and crafted all content for the property’s website.
Here's what I wrote:
Home Page
Luxury living at the top of the valley
—– CONTEMPORARY LIVING, THOUGHTFULLY DESIGNED
Preston Ridge’s location might fool you into thinking you’d only come for the beautiful scenery. But we promise, this modern 172-unit apartment community brings you intentional convenience, lavish floor plans, and a place you’ll look forward to calling “home.”
With irresistible amenities (think salt-water pool with a deck overlooking the valley), focus on resident community (think coworking area, yoga room, and community kitchen), and walkability to a plethora of brand new destinations (think restaurants, retail shops, and your new favorite dry cleaner) Preston Ridge leaves nothing to be desired.
Amenities Page
The peaks and perks of the valley
COWORK & LOUNGE AREA — Step out of the home office and bounce that new business idea off someone in the cowork/lounge area.
YOGA ROOM — Don’t break a sweat alone; there’s bound to be someone in the fitness center or yoga room. Namaste, neighbor.
COMMUNITY KITCHEN — Show off your paella skills in front of your neighbors in the community kitchen. (Because if you have paella skills, why wouldn’t you show them off?)
SALT-WATER POOL WITH A VIEW — Seriously, you’re surrounded by one of NC’s most beautiful settings. Take a splash in the salt-water pool, and enjoy the view from the deck…that overlooks the valley. Sunset lovers welcome.
Neighborhood Page
Live at the top of the valley. Feel on top of the world
Preston Ridge residents not only get a superb and modern living experience; they also get convenient access to everything Hickory has to offer:
- Dining and retail shops within walking distance
- 10-minute drive to Historic Downtown Hickory, alive with restaurants, shops, art galleries, and local farmer’s market
- Quick access to Catawba Valley Community College, Hickory’s SALT Block (Science, Arts & Literature Together), and the beautiful parks, rivers, lakes, and scenic mountain views Hickory has to offer
Project Credits
—– Client
MyNiche Apartments
—– Client Contact
Senior Brand Manager
—– My role / deliverables
Full Website Copy
Ready for your own curiosity, strategy, and obsession?
Whether you need a brand voice, manifesto, full website copy, social content, or maybe a tagline for one of those banners planes fly over busy beaches, I’ll help you tell your story in a way that connects you with your audience, and keeps you top of mind and close to heart.
