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Lat Purser & Associates — Commercial Real Estate
Lat Purser & Associates is a commercial real estate firm in the Southeast. After 60 years in the biz, they decided it was finally time for a rebrand. This team truly knows the Southeast market inside & out, and takes a non-flashy but rewarding approach to real estate. We had to communicate that this is the team you call when you’re not looking for bells and whistles, but someone who will make sure assets yield longevity, high return, and low stress.
Website Copy
Anker Haus — Charlotte's First Pocket Neighborhood
Anker Haus is Charlotte’s first pocket neighborhood, comprised of modern, minimalist townhomes for rent. Situated about a mile from the heart of Plaza Midwood, AH was built and is managed by MyNiche Apartments. We needed to communicate what a pocket neighborhood is, and why Anker Haus is so awesome. I worked with MNA’s Senior Brand Manager on copy concept and direction, and crafted all content for the property’s website.
Here's what I wrote:
Home Page
Standing the Test of Time
—– REVERED PROPERTY MANAGEMENT, DEVELOPMENT, & LEASING
Born & bred in Charlotte, NC, Lat Purser & Associates knows the Southeast market inside and out, and we’ve weathered its storms. We’re here to stay.
We hereby give you full permission to start living that adult life now. #ditchthedorm
—– A steadfast & trusted partner
LPA has been playing the long game in Southeast commercial real estate since1961. Through 9 recessions, 11 presidents, and 20% interest rates, we’ve not only survived — We’ve continued to deliver on development, acquisitions, brokerage, leasing, and property management.
—– HERE’S HOW WE DELIVER IN COMMERCIAL REAL ESTATE
Property Management —Through property management that’s stable, operates like a well-oiled machine, and makes sure your financial gain keeps growing, we treat your asset like it’s one of our own.
Development —Whether retail or office property, our in-house development pros provide market analysis, site evaluation, and cost analysis, then assemble the architects, engineers, consultants, and contractors. (Think 1992 Dream Team but for development.)
Representation —When it’s time for office or retail space, we’ll get a full-picture understanding of your needs, find you an array of enticing options until you land on (and in) the perfect one, and negotiate the best possible lease for you.
Main Services Page
Irrefutable Performance and Endurance
When it comes to commercial real estate, you need a partner with a steady hand, and a level head.
Whether it’s developing a new property, finding the perfect office or retail space, or filling your asset with long-term tenants, your investment is significant, and should be handled with meticulous care.
Here’s how we deliver in commercial real estate:
- Property management & maintenance
- Development & redevelopment
- Representation & brokerage
At LPA, we don’t have blind spots.
We’ve learned every nook & cranny of the Southeast market. We’ve planned for, and made it through economic downturns. We’ve created value for our clients, and for our community. We’ve got the track record, the authenticity, and the steadfastness; We’re going to keep weathering the storm, and performing for our clients – no matter the climate.
About Us Page / Brand Copy
Creating Long-Term Value
Our Mission
Since 1961, our mission has been to create long-term growth and prosperity for our clients, our partners, and communities in the Southeast. We do this through deliberate and decisive commercial property development, acquisitions, brokerage, leasing, and property management.
Our Philosophy
There is a method to our non-madness. Our goal has never been to be the largest or the flashiest. We want our team to have a solid foundation for a good life. We want our clients and partners to have steady and continued success. And we want to ensure the long-term viability of our city and of the Southeast.
This is why we make decisions in a thoughtful and calculated way. We’re not going to jump into a new deal because it’s shiny or “has potential,” without thoroughly vetting its potential longevity. We know that one bad deal has the ability to ruin three or four good deals.
And while the art of the deal is fun, in the end, squeezing another ten basis points out of a deal really doesn’t add joy or fulfillment. It may buy you a cigarette boat, but who really enjoys or finds long-term satisfaction in owning a cigarette boat?
Our Values
At the root of every single decision we make are honesty, respect, and intentionality.
- We’re nothing if we’re not honest with our colleagues, partners, and clients. Without honesty, there is no trust. No opportunity for creating a strong, long-term reputation. No chance of making a real impact.
- We treat everyone within the company and outside it with respect. We believe each person has value to add. Making the right decision matters more than who made the decision.
- We do not have knee-jerk reactions or sign off on new deals in haste. Each decision we make is calculated and intentional.
But wait, there's more! This was a big project, and you might have zoned out by now. But if you're really into commercial real estate copy, say "hi" and I'll share the rest!
Project Credits
—– Client
Lat Purser & Associates
—– Client Contact
Senior Brand Manager
—– My role / deliverables
Full Website Copy
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Whether you need a brand voice, manifesto, full website copy, social content, or maybe a tagline for one of those banners planes fly over busy beaches, I’ll help you tell your story in a way that connects you with your audience, and keeps you top of mind and close to heart.
